Teaming Real Estate Agents and Loan Officers to convert contacts into clients

Home Buyers Marketing (HBM) is a Web-based business development program that converts more contacts into sales for our loan officers and participating real estate agents.

Behind the scenes, HBM helps you and partnering real estate agents convert contacts into sales with powerful prospecting and communication tools. To your shared clients, it is an invitation-only Web platform—The Home Buyers Scouting Report® (HBSR)—uniting your expertise and guidance with a wealth of interactive real estate and neighborhood information, all leading to the right home and loan.

With HBM, you can develop rapport and loyalty with potential clients at ANY stage of their home search, from early information gathering to final decision making. It is a win-win-win for our loan officers, the real estate agents we work with, and the home buyers we serve together.

Home Buyers Marketing—one more way Metrocities Mortgage is “America’s Best Relationship Lender"^SM and a great career opportunity for you.

View HBM Overview

What our LOs are saying about HBM:

"I am just getting started and the system is already getting results. Because of their interest in the system, I have made inroads with four Realtors whom I have not been doing business with previously. One of these Realtors signed up a referred client and they got onto the system right away. The client is now under contract and is scheduled to close with Metrocities early next month. And by the way, the client found the house they purchased on the system."
- Paul Parshley
Circle of Excellence Loan Officer

Prior to joining Metrocities, I worked with HBM for over 5 years. HBM is a great way to assist Realtors® with their contacts and to help develop pipelines. I look forward to working with HBM again. I am sure it will be more profitable in a joint venture environment, since the majority of the contacts entered into HBM are the Agents' best clients and pre-screened contacts.

So far, I have had a great response in my office. I have enrolled a total of 20 Realtors, and more would like to join. The Realtors® have already enrolled approximately 40 clients month-to-date, after only two training sesssions!

Here's how HBM benefits me:

• Realtors put their contacts in the system (instead of keeping them in day planners or on sticky notes). I then have an immediate opportunity to contact buyers early in the process and establish relationships. In the past, I received the contact information when the Realtor was ready. Of course Realtor’s like to refer leads to LO’s who reciprocate. If you can increase their business with referrals, or increase their sales with a plan that captures contacts who are slipping through the cracks, then you will capture more or all of their business.
  
  
• When the Realtors® provide their contacts to HBM, and to me, they are making a commitment to me as their mortgage partner.
  
  
• During HBM Realtor® training, I reiterate the importance of partnership in enhancing and supporting a buyer's seamless purchase transaction.
  
  
• HBM is about partnering. We are all connected through the system and we can see what the other parties are doing. We can hold each other accountable and we can help each other out. We are all on the same page because we create our video scripts together.
  
  
• Buyers love the HBM home shopping site because it offers features no other site has, and the new aerial maps are fantastic!
  
  
• This system shows me on a daily basis what the buyer is doing, what the Realtor is doing and what I am supposed to do.
  
  
• It keeps all of us on Task!

-Shawn Sullivan
Senior Loan Officer
Lakeville, MN