A social media posting schedule takes into consideration the following factors:
The best time of the day to post
The best day of the week
The topics you should post about
The percentage of promotional content
Determine the Best Time of the Day and Best Day of the Week
The best time of the day to post will vary, depending on the social media platform that you use. Also, your target audience may have different internet preferences.
Don’t forget to take the time difference into consideration. 80% of the US population are in the Eastern or Central time zones. If you’re in California and want to target the largest audience, you’ll want to plan your posts based on EST time.
Engagement tends to peak at the following times during the weekdays:
9 AM EST – overall engagement
1 PM EST – most shares
3 PM EST – most clicks
Next, consider the best day of the week to post. Monday through Wednesday, people are less active on social media. The majority of the population is too busy getting into the work week.
By Thursday, people are looking forward to the weekend and are more likely to spend time browsing on social media.
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