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Once you have created some assumptions from what you know about your audience, and what the statistics tell you, do a test. Choose two or three times to send out the same message. Then check the numbers. Which time got the most opens, shares, and action. If there isn’t much difference you may need to run a test on your headlines and message too.

Do not skip A/B testing in your marketing endeavors. If you don’t test your actions you will never know for sure if what you’re doing is truly working as well as it can work. You won’t be able to expand upon your successes and do better each marketing campaign. By testing, you will always keep doing better.

Finally, it’s important to take what works, expand upon it, and improve your social media marketing. If one thing is clear when it comes to social media marketing and marketing in the digital age is that change is continuous, due to that, you’ll always have to keep studying your market, analyzing the data, and testing the results if you want to rise to the top of the social media marketing game.

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About: Pam Ivey International helps small business owners enhance their brand image, influence buyers, and generate revenue through comprehensive online marketing coaching and training programs. In real estate, we train and certify support professionals to become superior real estate assistants.

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