Saturday, September 18, 2021

Journalism is exciting but tough. I should know. I've been a journalist for 4 years in mid-90s. I loved every minute of it but had a hard time making ends meet. I was an NPC (National Press...

Newspapers are in business to sell news and media news is driven by ratings. Bad news sells five times faster better than good news which is why they don't publish "good news" newspapers. My...

In the realm of the business world today, more and more businesses are seeking for substantial mileage of the product or service they are engaged into. And one of the great and effective ways that most people...

In his 1964 published book Understanding Media, Marshall McLuhan coined his illustrious paradoxical phrase "Medium is the Message", thereby meaning that the manner or from in which a message or content is delivered is of as much...

The television is great at making you believe whatever the television wants you to think.  The television can make you act like a macho man or some badass from your favorite television show.  The 5 ways the...

Radio advertising is a very effective way to get the name of your company and its services out on the airwaves. While people who watch television is more likely to change the channel than not, studies have...

Pamphlet holders are something that you find in most offices and other business areas. They are an essential organizational tool for the working environment that demands certain promotional needs. You can keep them on counters, tables and...

In my city, there are quite a few billboards. Many of the billboards are being replaced with LCD type with rotating ads. This type of billboard made me think of the impact social media now has in...

The most important thing to remember about a Press Release is that it is one tool in a successful Public Relations campaign. Some believe the words "Public Relations" and "Press Release" are one and the same in...
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